LeBron James spends over $1.5 million on self-care every year, over and above any treatments he receives from teams of physicians with the Los Angeles Lakers and Nike. It is safe to assume that LeBron spends at least 5% of his annual income on his physical and mental health (when you factor in supplements + recovery tools).
For someone making $50k, that would be $2,500 per year. Of course, we aren’t all professional athletes, but we earn results and support others by being at our peak performance levels as often as possible. Also, obviously LeBron James isn’t just good at basketball. He is laser-focused + shrewd in business, caring + supportive as a parent and partner and calm + collected as a leader. All of these attributes are directly related to his recovery routine. From meditation to cryotherapy, he utilizes every efficient recovery method at his disposal to be present for the people that rely on him.
Cryotherapy especially harnesses the energy, balance and anti-inflammatory properties that are required in modern living. Sitting in front of a screen for the majority of a day can feel just as damaging as training for a marathon, but rarely as gratifying.
The time-pressed, non-professional athlete needs quick, immediate inflammation relief as much as our proud weekend warriors, budding competitors and experienced guests. This must be why there is a cryotherapy chamber in nearly every professional sports franchise locker room on the planet. What they don’t tell you is that the entire staff utilizes it and is more efficient and steady because of it. Don’t let them keep the secret to themselves. Come chill with us.